Juventus + Tether: Can Crypto Make It In Sports?
Juventus’s New Friend
Tether Holdings Ltd. has recently made quite a splash, grabbing a 10.7% stake in Juventus FC. Now hold up, this isn’t just another sponsorship deal we’re talking about. This is the first time a major football club has a cryptocurrency company involved in its governance. They’re even nominating board candidates for the next shareholders’ meeting. Pretty wild, right? And the fact that Tether can have a say in club affairs adds a whole other layer of intrigue to the situation.
What does this really mean though? On one hand, having Tether—one of the biggest names in the crypto space—helps Juventus look more credible and rooted. On the other, it makes you wonder how much autonomy the club will retain given that…
