In today’s internet age, fame can come out of nowhere and in the blink of an eye.
Last month, 26-year-old partygoer Jack Kay found himself at the centre of the latest internet meme as a video of him dancing in an Ibiza club, complete with a bowl-cut, black vest and a gold chain, became viral overnight as the ‘Ibiza final boss’.
As now happens to so many of these memes, it quickly gave rise to all manner of spin-offs, including a mural in Nottingham and more recently his own vodka brand.
It also prompted the creation of a ‘meme coin’ – a type of cryptocurrency named after an internet fad.
The token, called Boss coin, surged in value at first. But in a matter of days it met the same fate as many meme coins before it and became the subject…
