How authentic advertising is driving real estate investment success
In this episode of The Smart Property Investment Show, host Phil Tarrant is joined by Eva Loisance from Finni Mortgages to explore how podcast advertising is reshaping the way property investment businesses connect with their audience.
The duo highlights a shift from traditional pre-recorded jingles to live reads, where hosts personally deliver sponsor messages, adding authenticity and boosting listener engagement.
The conversation also delves into the mechanics of blending advertising across both audio and video platforms, including YouTube, to maximise reach and monetisation.
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