A practical guide to finding investment opportunities

As investors we’ve become conditioned to believe the solution to every investing problem is a product. Want to earn a market beating return? Try this new, improved ETF which tracks a back-tested, newly created index. Want to achieve your goals? You need a trading platform that removes all the friction from each transaction.

The investment industry won’t stop talking about products – because they are trying to sell you products. On the 100th episode of our podcast Investing Compass, Shani and I explored the pathway to becoming a successful investor. Not one product came up. As investors, you shouldn’t care about products. You should care about outcomes.

This focus on outcomes directly influences how we should evaluate investment…

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