Crypto Advertising Is Inherently Political — and That’s a Good Thing
Advertising in crypto has often tried to sell a revolution.
“If everything is fine, don’t change anything” says the latest Coinbase TV commercial, as Britain crumbles in the background. Larry David’s FTX ad compared crypto to the invention of the wheel, though his character wasn’t convinced.
But even campaigns that aren’t so provocative are still inseparable from the industry’s world view. A worldview which challenges the financial and societal norms we live by.
Crypto’s products raise questions around control, access and trust. And that’s why the industry’s messaging and adverts so often read like advocacy. This political worldview is also one of the reasons why the industry and its advertising has faced so much…
