Gen Z are six times more likely to be investing now than in 2015, JPMorgan study finds
Over the past decade retail investors have become a force to be reckoned with, proving they have the strength in numbers to outplay Wall Street professionals if the mood takes them.
And between 2015 and 2025 a new demographic has emerged to drive the cohort into its next era: Gen Z and, more specifically, men.
According to a study released by JPMorgan Chase this week, the number of 25-year-olds using savings accounts in 2015 was 6%. By 2024 that had surged to 37% with America’s biggest bank expecting the trend to stick around.
“Growth in the share of young people with investments accelerated in the years up to and during the pandemic. After that point, our measure shows a modest retracement,” authors Chris Wheat,…
