Apple (AAPL) Stock Reacts Mildly to Apple TV+ Price Hike Amidst Streaming Wars
Apple Inc. (AAPL) has announced an increase in the subscription price of its Apple TV+ streaming service, a move mirroring broader industry trends aimed at balancing content investment with profitability. The market’s initial response appears muted, suggesting investors view the decision as a pragmatic approach to sustaining the growth of Apple’s Services segment.
Effective today, new Apple TV+ subscribers in the U.S. and select international markets will face a price increase, with the monthly fee rising from $9.99 to $12.99. Existing subscribers will see the adjustment reflected within 30 days of their next renewal date. The company attributes the price hike to the substantial expansion of its content library, which now boasts…
