Trump Family–Backed World Liberty Financial Sets Up $1.5 Billion Crypto Treasury
The Trump family began to tease the launch of World Liberty Financial last August, ahead of the 2024 US presidential election. Initially, it was unclear what services the business would provide; the pitch was simply to “make finance great again.”
Since then, World Liberty Financial has launched USD1, a so-called stablecoin tied in value to the US Dollar, and the WLFI coin.
WLFI was initially meant to be used only for voting on changes to World Liberty Financial projects, not for trading. But in July, WLFI holders voted by a landslide to make the token tradable on the secondary market. World Liberty Financial has not yet confirmed when trading will begin.
The crypto treasury strategy that World Liberty Financial is pursuing was first…
