How Coinbase is putting a crypto spin on old-school finance
For banks, it’s a way to modernize without blowing up the ‘trust’ model
Coinbase, once a Silicon Valley outsider pitching crypto as an alternative to the banking system, is now doing business with the very institutions it was supposed to disrupt.
In recent weeks, two of the most prominent names in American finance — PNC and J.P. Morgan — have formally partnered with the exchange. It’s not a headline grab so much as a quiet redrawing of boundaries. The roles are shifting: banks are moving closer to the chain, and Coinbase is evolving beyond being just a crypto trading platform.
The partnerships, while distinct in purpose, point to the same broader trend: crypto is no longer relegated to the kids’…
