Now is the time to invest in sports in the Middle East
Over the past decade, the Middle East has become synonymous with high-profile sports acquisitions — owning clubs, hosting mega events and writing sponsorship checks that made headlines in global sports business. But today’s narrative is more nuanced. The region is no longer just a buyer of Western sports properties. It’s becoming a builder of its own investment thesis — one that reflects local ambitions, economic diversification plans and a deep understanding of how future generations consume sport.
Having spent the last two years working with public and private sports investors across Saudi Arabia, the UAE and Qatar, I’ve seen this transformation up close. And here’s the reality: The Middle East is not just investing in…
