Crypto exchange Independent Reserve goes postal with beach suburbs ad blitz — Capital Brief
Cryptocurrency exchange Independent Reserve has been busy letterbox dropping houses in Sydney’s affluent Eastern Suburbs just as Bitcoin touches new record highs above US$120,000 ($180,000).
It’s no small irony that a digital assets exchange is marketing its wares via paper pamphlets and the traditional advertising campaign may suggest the bull market for crypto is entering a new phase and pushing the asset class back into the mainstream.
“Looking to invest between $50,000 and $50 million? Experience premium white-glove service for your large trades,” one of the company’s glossy brochures, viewed by Capital Brief reads.
The marketing material encourages residents to scan a QR code and set up a call with one of the company’s…
