Western Europe’s public interest in crypto has been rising since well before Bitcoin hit the monumental $120,000 price level. In fact, recent data shows record levels of enthusiasm: 37% of Italians, 19% of Britons and 17% of Dutch and Belgian adults say they’re interested in crypto, while one-third of French adults (33%) plan to buy crypto in 2025.

One would assume the surge in demand, coupled with Bitcoin continuing to print new record all-time highs as of July, would translate to a vibrant and thriving crypto media sector. But this is not the case at all. Q1 2025 saw the EU’s new Markets in Crypto-Assets rules roll out, along with Google’s algorithm update. This translated to around 82% of crypto-only news sites in Western…