Coinbase Appoints Alex as Head of Crypto Twitter Communications
Coinbase, a prominent cryptocurrency exchange, has appointed Alex, a well-known figure in the crypto community, as its first Head of Crypto Twitter Communications. This strategic move is aimed at enhancing the company’s social media presence and fostering better engagement within the crypto community, particularly on the Twitter platform. Alex, who previously held a similar role at Binance, brings a wealth of experience and a strong following to his new position at Coinbase.
Alex’s appointment reflects a significant shift in Coinbase’s social media strategy. The company aims to reduce bureaucracy and adopt a more “social native” approach, focusing on direct, transparent, and engaging communications. This strategy is designed to…
