Real estate mogul Grant Cardone has announced the firm’s first Bitcoin purchase as it becomes the latest firm to embrace a digital asset treasury strategy.

Cardone Capital added 1,000 Bitcoin (BTC) to its balance sheet, becoming the “first ever real estate/Bitcoin company integrated with full BTC strategy,” CEO Grant Cardone said on X on Saturday. 

The billionaire entrepreneur added that the strategy was “combining the two best-in-class assets,” real estate and Bitcoin, and added that the firm expects to add another 3,000 BTC to its treasury this year.

The purchase is worth just over $101 million at current market prices and will place Cardone Capital above mining firms Core Scientific and Cipher Mining in terms of Bitcoin…