What are top-down and bottom-up investing strategies?

In their quest to find winning stocks, individuals and wealth managers deploy various investing strategies like value, growth and momentum. Another popular ploy used for stock-picking comprises two contrasting techniques. These are known as top-down and bottom-up investing. Here’s how these work and differ from one another.

Top-down investing

As the name suggests, this bird’s eye-view approach starts with the general and moves to the specific. It involves analysing the macroeconomic data first and eventually zeroing in on the micro data, that is, a stock or company.

The following steps explain how this strategy works.

Analysing economy: The investor considers the prevailing and future economic situation, domestic or global trends by…

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