7 lessons from one of the best stocks in history
In August 2009, I travelled three hours north from Ayrshire to Fort William in the Scottish Highlands with my father and brother. Our mission? To watch the mountain biking world championships.
Apart from the racing itself, one of my abiding memories is that there were energy drink endorsements everywhere. Red Bull, Monster, Relentless, and Rockstar. Free caps. Free cans. Free t-shirts. Side events happening all over town, all sponsored by a different brand.
I didn’t know anything about investing or Peter Lynch at the time. I was only 12. But if I did, I might have checked to see if any of these companies were publicly traded. If I had, I would have found that I could buy shares in Hansen Natural, the predecessor to Monster Beverage.
