Juventus Deal Vaults Crypto Exchange WhiteBIT’s Token to All-Time High Price

In brief

  • WhiteBIT’s token (WBT) surged to a new all-time high following news of its Juventus sponsorship.
  • The exchange will act as the official sleeve sponsor and crypto exchange of Juventus during the three-year deal.
  • Juventus already has crypto connections, including stablecoin giant Tether as a minority investor.

The token of European crypto exchange WhiteBIT reached a new all-time high price on Monday, surging more than 30% following news that the exchange has sponsored prominent Italian soccer club Juventus in a three-year deal. 

The WhiteBIT token (WBT) is now trading at $51.64 with a $7.45 billion market cap, moving it inside the top 25 crypto assets by market capitalization according to data from CoinGecko.

WBT peaked at a new…

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