What It Is and When to Use It

When following the average down strategy, investors consider two factors when deciding whether to purchase additional shares of a stock that’s falling in price. They add more to a good position when prices are relatively cheaper but they may be compounding a losing position. Should they buy the dip?

Key Takeaways

  • Averaging down is a strategy to buy more of an asset as its price falls, resulting in a lower overall average purchase price.
  • Averaging down is sometimes known as buying the dip.
  • Adding more shares increases risk exposure.
  • Inexperienced investors may be unable to differentiate between a value and a warning sign when share prices drop.

What Is Averaging Down?

Buying more shares at a lower price than an investor previously…

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