Global EV Slowdown Prompts Honda to Put Brakes on Investment Strategy; Maintain Its Investment in Software Development
Honda Motor Co. President Toshihiro Mibe speaks at a press conference in Minato Ward, Tokyo, on Tuesday.
20:00 JST, May 21, 2025
Honda Motor Co.’s recent decision to put the brakes on its investment in electric vehicles and assess market trends was made in response to the global slowdown in the EV market.
The automaker plans to position its already successful hybrid vehicles as the primary growth engine for the next few years. However, the company’s overall business environment has become more challenging due to U.S. tariff measures and Chinese rivals expanding their presence in Southeast Asia.
Honda President Toshihiro Mibe discussed the current EV market…
