Burberry’s ‘Forward’ Strategy Shows Early Promise Despite Tariff Pressures
The “Burberry Forward” strategy, which the group announced in November, has had an immediate positive impact, despite the factors outside of the group’s control, which remain a strong headwind.
Without question, there is some momentum building. The improved performance over the most recent part of the year dragged the group into positive territory on adjusted operating profit basis, with the first half loss of £41 million being followed by a £67 million second-half profit, leading to a positive £26 million for the year as a whole and marginally ahead of the expected £11 million.
Even so, the number is 94% shy of the previous year’s £418 million, and a 17% decline in revenues to £2.46 billion, while in line with estimates,…
