Short-form videos can make crypto investing more accessible — Here’s how

Token.com applies the attention-grabbing model popularized by TikTok to crypto investing, offering a social video stream with in-feed investing, token discovery and creator collaborations.

The attention economy revolves around capturing a fleeting resource: human focus. It’s scarce, valuable and fiercely contested by countless apps and websites. Video has emerged as the ultimate weapon — delivering instant gratification, addictive loops and an irresistible pull that keeps users scrolling for hours.

TikTok is often cited as an example of how powerful this weapon can be, thanks to its seamless stream of brief, snappy clips. With a valuation already soaring “well north of $100 billion,” according to Wedbush analyst…

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