Google updates Crypto Ad policy for EU Under MiCA
In a significant move for the crypto industry, Google has announced new advertising requirements for cryptocurrency exchanges and software wallets across the European Union (EU), effective April 23, 2025.
To align with the Markets in Crypto-Assets (MiCA) regulation, advertisers must hold a Crypto-Asset Service Provider (CASP) license issued by a relevant national authority within the EU. Additionally, they must comply with any local legal obligations beyond MiCA and secure Google certification to run ads.
This policy applies across 27 EU countries, including major markets like France, Germany, Spain, Italy, Luxembourg, Netherlands, Poland, Sweden, and Denmark.
Only CASP-licensed firms can advertise crypto exchanges or wallets in the…
