“I changed the FIGHT game. I changed the WHISKEY game…Now it’s time to change the CRYPTO game. This is just the beginning,” Conor McGregor wrote in a dramatic, over-the-top social media post on Instagram yesterday. The UFC superstar’s latest venture saw him dip into the world of digital currency, endorsing a cryptocurrency he had launched just a day earlier. As the Irishman speculated about his future political ambitions in Ireland, this move into crypto seemed like another bold step in McGregor’s ever-evolving brand. The coin, named “$REAL” was launched through a sealed-bid auction in collaboration with The Real World Gaming, tasked with overseeing the platform and protecting token holders.

But despite the hype, things…