Why evidence-based investing is the smarter path for advisers and clients

In today’s fast-paced investing world, it’s easy to get caught up in constant market noise — headlines filled with economic data, stock fluctuations, and geopolitical events.
The urge to react can be overwhelming, but in my experience, the real advantage comes from ignoring distractions and sticking to a consistent, well-researched, data-driven strategy.
One of the biggest mistakes investors make is allowing short-term volatility to dictate their decisions. Market noise leads to panic-driven behaviour — selling low and buying high, the opposite of successful investing.
Research sho…

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