How this $400 million program could lift the Woolworths share price

A couple in a supermarket laugh as they discuss which fruits and vegetables to buy

Image source: Getty Images

The Woolworths Group Ltd (ASX: WOW) share price is in the green today.

Shares in the S&P/ASX 200 Index (ASX: XJO) supermarket giant closed yesterday trading for $28.18. In late morning trade on Thursday, shares are swapping hands for $28.39 apiece, up 0.8%.

For some context, the ASX 200 is up 0.2% at this same time.

Despite today’s welcome boost, the Woolworths share price has been trailing the benchmark, and the performance of chief rival Coles Group Ltd (ASX: COL), over the past 12 months.

As you can see in the chart below, Woolworths stock remains down just over 12% since this time last year. Meanwhile, the Coles share price (not shown) is up more than 14% over the full year,…

Source link