Donald Trump Launches New Meme Coin Days Before Inauguration

Topline

A new meme coin launched by President-elect Donald Trump on Friday has hit a market capitalization of $13 billion, marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

Key Facts

Trump announced the launch of his meme coin, $TRUMP, in a Truth Social post late Friday, saying the cryptocurrency is celebrating “WINNING” the presidential election and his upcoming inauguration.

The price of $TRUMP rapidly rose by more than 300% by Saturday morning, and kept rallying Saturday night before hitting just over $65 as of noon EST Sunday, reaching a market cap…

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