Marc Lasry talks sports investment strategy and identifying opportunities

Avenue Capital Group CEO Marc Lasry mentioned women’s sports as being one among the most undervaluedJohn McCreary

Avenue Capital Group CEO Marc Lasry joined CNBC’s “Squawk Box” to discuss his take on the sports world and explained how he makes investment decisions. Asked whether he considers his investments to be more in the style of venture capital or private equity, Lasry said he feels he has “the cheat code.” Lasry notes after sports on TV, “We now know what the ratings are. So why did I invest in bull riding? Because I saw that ratings every year for three years, went up. I’m not investing in things where ratings are going down and people aren’t watching.” He notes the difference is that he is “not really…

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