Why Crypto’s Meme Coins Are Crashing

The crypto meme was strong at the end of 2024 with investors bidding up major tokens like Dogecoin (DOGE 1.21%), Shiba Inu (SHIB 0.74%), and Pepe (PEPE 1.75%) along with even wilder tokens like dogwifhat, Fartcoin, and Bonk.

But the value of meme coins is only as strong as the meme itself and that’s subsided in 2025. According to data provided by S&P Global Market Intelligence, at noon ET on Friday, Dogecoin is down 10.4% in the past week, Shiba Inu has dropped 11.7%, and Pepe is down 19.9% in just the last week. And this may be just the beginning of the decline in meme coins.

Cryptocurrencies and memes

The macro market environment is more important to crypto and meme coins than you may…

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