Crypto.com extends Formula 1 partnership through 2030
Crypto.com has renewed its partnership with Formula 1, extending the collaboration through 2030, marking a continuation of the relationship established in 2021.
Over the course of their partnership, Formula 1 has grown to reach a cumulative TV audience of 1.5 billion and amassed 96 million social media followers, according to a company note. Meanwhile, Crypto.com has expanded its user base to over 100 million globally, more than ten times its size at the start of the partnership.
The renewed deal emphasizes fan engagement, with Crypto.com planning to roll out exclusive experiences and activations at select Grands Prix.
The brand will also continue its role as the Official Title Partner of the…
