Luxury Brands May Soon Let You Pay in Crypto

Cryptocurrency is on the rise, and high-end retailers have taken notice.

The top luxury brands are considering accepting Bitcoin and similar digital payment methods for their wares, according to Reuters. Though quick to respond to trends in the realm of style, masions typically take their time when it comes to changing how their businesses operate. But cryptocurrency’s rapidly increasing value coupled with a desire to reach new, high-net-worth clients with ample disposable income amid a luxury slowdown just might change that.

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While LVMH-owned Hublot and TAG Heuer as well as Kering-owned Gucci and Balenciaga have dabbled with cryptocurrency payments in the past, luxury conglomerates and high-end…

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