Enron crypto initiative revival sparks curiosity, anger, concerns around parody project
Two decades after its collapse, the Enron brand is making a surprising return, this time dabbling in crypto and NFTs under a satirical rebranding.
Enron is back, but only if you believe birds aren’t real. Twenty-three years after Enron became the symbol of corporate fraud, the infamous Texas-based energy giant has seemingly risen from the ashes.
A polished website, vague announcements, and a press release promising to “solve the global energy crisis” have sparked speculation. The company has even hinted at launching a crypto initiative, according to trademark filings, which reference non-fungible tokens and “cryptocurrency exchange services.”
But behind the flashy branding lies an unexpected twist: this…
