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Enron crypto initiative revival sparks curiosity, anger, concerns around parody project

Enron crypto initiative revival sparks curiosity, anger, concerns around parody project

Two decades after its collapse, the Enron brand is making a surprising return, this time dabbling in crypto and NFTs under a satirical rebranding.

Enron is back, but only if you believe birds aren’t real. Twenty-three years after Enron became the symbol of corporate fraud, the infamous Texas-based energy giant has seemingly risen from the ashes.

A polished website, vague announcements, and a press release promising to “solve the global energy crisis” have sparked speculation. The company has even hinted at launching a crypto initiative, according to trademark filings, which reference non-fungible tokens and “cryptocurrency exchange services.”

But behind the flashy branding lies an unexpected twist: this…

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