Wingstop reiterates stock price target with NBA partnership By Investing.com
On Thursday, Wingstop (NASDAQ:) shares were reaffirmed with an Overweight rating and a price target of $490 by Stephens, following the announcement of a significant partnership with the NBA and NBA G League. The new multiyear agreement designates Wingstop as the official chicken partner of these basketball leagues, marking the company’s first official tie-up with a major U.S. sports league.
Wingstop’s collaboration with the NBA will bring the brand to the forefront during nationally televised NBA games, with virtual and courtside signage prominently displayed. Additionally, Wingstop will be featured on the NBA’s social and digital platforms, expanding the reach of its marketing efforts.
The partnership is expected to significantly…
