Crypto Companies Pour $170M into Premier League Sponsorships
According to a September 7 report by Bloomberg, Premier League (PL) clubs have secured a record-breaking $170 million in sponsorship deals from crypto companies for the 2024/25 season.
This uptick comes as league participants face tightening restrictions on gambling sponsorships, which have traditionally been a major source of revenue for them.
Crypto Sponsorships on the Rise
Per the report, several top clubs have already signed major crypto deals. For instance, leading crypto exchange Kraken is sponsoring Tottenham Hotspur, La Liga’s Atlético Madrid, as well as RB Leipzig from the German Bundesliga.
Meanwhile, in June 2023, reigning Premier League champions Manchester City extended their partnership with OKX for…
