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“It wasn’t who we wanted to be.” What happened when influencers embraced a San Francisco restaurant’s $72 “douchebag fried rice.”

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“It wasn’t who we wanted to be.” What happened when influencers embraced a San Francisco restaurant’s $72 “douchebag fried rice.”

The crab fried rice at Lily, a Vietnamese restaurant in the Richmond District, had the aesthetics of a jewelry display: radiant bubbles of golden trout and white sturgeon caviar, unctuous uni (sea urchin roe) from Hokkaido, Japan, and the meat from three…

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