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Why Electric vehicle startup Lucid Motors takes ‘post-luxury’ marketing approach

Home / Stock Analysis / Why Electric vehicle startup Lucid Motors takes ‘post-luxury’ marketing approach
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Why Electric vehicle startup Lucid Motors takes ‘post-luxury’ marketing approach

26 Jul Stock Analysis

Pumping up an IPO with marketing targeting everyday consumers speaks to the democratization of stock trading, says Jeff Curry, Lucids VP of marketing and communications.
Going public has generally been a financial storyyou target people in the financial…

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