Private Brands Alone Can’t Save Bed Bath & Beyond

Shares of Bed Bath & Beyond(NASDAQ:BBBY) surged 62% on Wednesday. While a broader rally in so-called meme stocks contributed to this huge jump, investors also reacted positively to the company’s announcement that its plan to launch six new private brands in six months was ahead of schedule.
Bed Bath & Beyond stock pulled back sharply on Thursday as the meme stock rally faded. Nevertheless, shares of the home furnishings giant ended the week with a solid 13% gain. Yet Bed Bath & Beyond’s private…

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