Chasing Snowflakes in the new database boomtown

Databases are the heart of enterprise computing.
The database market is both growing rapidly and evolving. Major forces transforming the market include cloud and data of course but also new workloads, advanced memory and input/output capabilities, new processor types, a massive push toward simplicity, new data sharing and governance models, and a spate of venture investment.
Snowflake Inc. stands out as the gold standard for operational excellence and go-to-market execution. The company has attracted…

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