Insider’s SAGA platform pulls more ad revenue this year than ’20, enabling business-side hiring spree
Insiders ad business is on a positive trajectory thanks to its focus on harnessing its first-party data and so is the companys plans to expand its team to support that growth. Insider launched its first-party data platform SAGA in February 2020 and despite the hit to ad budgets in the second quarter, the company closed more campaigns last year than in 2019, said CRO and publisher Pete Spande. This year, Insider is already up 55% in number of ad deals over all of last year and its sales revenue is…
