Farley Is Latest Auto Chief To Understand Power Of The Narrative
Ford CEO Jim Farley
Ford
Like their counterparts in big tech, food, insurance, and just about every other industry, automaker CEOs are learning that its all about the narrative these days. And like Alan Mulally, Sergio Marchionne, Scott Keogh and Mary Barra before him, Jim Farley already has learnt the lesson well.
Auto-company chieftains historically have hailed mostly from the financial and manufacturing realms, in the mold of Alan Mullaly. He shook up tradition mainly because while he was a manufacturing…
