Core-Mark Partners With IRI to Help C-store Operators Optimize Product Mix & Shelf Placement – CSNews Online
WESTLAKE, Texas A new partnership between Core-Mark International and IRI, a provider of big data, predictive analytics and forward-looking insights, will help convenience store operators make the best product mix decisions possible.
Westlake-based Core-Mark one of the largest marketers of food, fresh and broad-line supply solutions to the convenience retail industry in North America will use IRI’s point-of-sale (POS), UPC-scanned c-store data to analyze consumer preferences, sales, pricing and…
