Investing habits vary across generations due to differences in financial goals, risk tolerance, and market exposure. Each generation employs a distinct mix of strategies to build wealth. Younger generations, such as Gen Z, tend to explore a broader range of options.
A Charles Schwab Modern Wealth survey, updated as of March 2024, examined the investing behaviours of 1,000 U.S. adults. The survey found that 72% of Gen Z respondents considered financial advice from social media, compared to 57% of Millennials, 38% of Generation X, and 19% of Baby Boomers.
Gen Z is also starting to invest earlier, with an average starting age of 19, while Millennials began at 25, Generation X at 32, and Baby Boomers at 35. Starting earlier gives younger…







