Hundreds of thousands of people search for terms like “stocks to buy today” or “best stocks to buy” or “top stocks for 2024” every single month.

The appeal is understandable, but most of the articles that pop up are ones quickly written by freelancers that often don’t even invest in the stocks they pitch. They’re just writing for one-time clicks and pageviews rather than doing serious research to provide value and establish long-term relationships with their readers.

The truth is, investing is hard, and building a portfolio of top stocks to buy that beat the market is something that even financial professionals have trouble doing consistently.

In fact, after fees, only about 11% of actively-managed funds outperform the…