6 trends to follow in 2025 as crypto hits the mainstream
By Mark Greenberg, Kraken Global Head of Consumer
This year promises deeper integration of crypto into mainstream financial strategies, spurred by growing trust, accessibility and innovation. Here are my six top-of-mind themes for the coming year.
1. Crypto becomes a staple in the ideal investment portfolio
Crypto’s historic asymmetric return profile has made it increasingly difficult for investors to justify not having it in their portfolios.
In 2025, strategies like dollar-cost averaging (DCA) that enable investors to start small and steadily increase their holdings will continue to gain ground. I expect approaches that promote the gradual familiarization of the asset class to accelerate in the new year.
