Markets are constantly changing, and investors constantly get fed an endless stream of trendy investing strategies and predictions.

Yet, some of the most effective investing lessons have remained unchanged for decades.

Let’s look at these five timeless principles that have been tried and tested by countless investors and have helped them make better decisions in any environment. 

Principle #1: Invest in Great Businesses, Not Just Stocks

You become a partial owner when you buy a company’s stock. 

Your long-term returns are tied to how well that company performs. 

Strong companies are generally more resilient during economic downturns, and can grow stronger and more…