46% Europe’s Crypto Search Reliance as Discovery Tightens
A recent Outset PR report reveals 46% of traffic to crypto-focused websites came from search in Q3 2025, while other discovery paths like social media shrank.
This sticks out in a world where TikTok clips and X posts promise quick insights, showing beginners and investors prize reliable info over viral buzz.
Why Search Dominates Amid Shifting Winds
Search engines deliver trusted, on-demand answers for folks new to blockchain, which acts like a secure digital ledger for tracking crypto trades. Outset’s data shows this channel held steady at 46% for “crypto-native” sites, those built just for digital assets news. Meanwhile, discovery via platforms like Google Discover or social referrals narrowed, hit by…
