#39;As a new class emerged post-liberalization, they needed new heroes to look up to, to validate them and justify their consumerism#39;: Kaveree Bamzai

August 7, 2021
7:56 am

#39;As a new class emerged post-liberalization, they needed new heroes to look up to, to validate them and justify their consumerism#39;: Kaveree Bamzai

Kaveree Bamzais book The Three Khans and the Emergence of New India, published by Westland, explores the link between commerce and culture. Through personal interactions, archival research, and scholarly inputs, she studies the star power and brand equity…

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