Broadly speaking, issuers of exchange-traded funds (ETFs) are willing to try new things and address perceived demand for products that extend beyond the plain-vanilla, pure-beta realm.
Think about the explosion of ETFs addressing thematic investing. There’s demand for these funds, as evidenced by their combined $779 billion in assets under management (AUM) globally as of the end of the third quarter of 2025. One of the success stories among thematic ETFs is the Bitwise Crypto Industry Innovators ETF (BITQ 6.25%).
This ETF is crypto-correlated, but it…
