The 2026 FIFA World Cup isn’t just bigger in terms of teams. It’s becoming one of the largest proving grounds for crypto’s integration into mainstream sports entertainment.

The tournament’s expansion from 32 to 48 teams means a brand-new round-of-32 knockout stage, and BBC Sport is making the case that every single one of those 16 matches deserves your attention.

Kraken steps onto the pitch

Kraken secured a deal as the official cryptocurrency exchange supporter of the 2026 FIFA World Cup, a partnership announced in mid-June 2026. The exchange is targeting fan engagement initiatives across host cities in the US, Canada, and Mexico, positioning itself squarely in front of what’s expected to be a…