The SEC’s approval of generic listing standards for crypto ETPs on Sept. 17 cut the launch timeline to 75 days and opened the door to plain-vanilla products.

Bitwise predicts more than 100 crypto-linked ETFs will launch in 2026. James Seyffart, senior ETF analyst at Bloomberg, backed the call but added a caveat:

“We’re going to see a lot of liquidations.”

That pairing of explosive growth and swift culling defines the next phase, as generic standards solve a timing problem rather than a liquidity problem. For Bitcoin, Ethereum, and Solana, the flood reinforces dominance. For everything else, it is a stress test.

The new rules mirror what the SEC did for equity and bond ETFs in 2019, when annual launches jumped from 117 to over 370. Fee…