Italian Brands to Be Given Boost on New Virtual Platform
If retailers can’t visit Italy, then the Italian Trade Agency will bring Italy to them.
On Sept. 1, the group will launch a new digital platform called Extraitastyle to help Italian designers showcase their collections to buyers and press amid the continued disruption to the industry due to the coronavirus pandemic.
The initiative is funded in part by a $9.4 million grant from the Italian government to help its brands grow their business in the United States. Extraitastyle, an acronym for extr…